DEVELOPMENT

E-Commerce

Electronic commerce (e-commerce) is a business model that allows businesses and individuals to buy and sell goods and services over the Internet. E-commerce operates in four main market segments and can be done through computers, tablets, smartphones and other smart devices. Almost every imaginable product and service is available through e-commerce transactions, including books, music, airline tickets, and financial services such as stock investing and online banking. As such, it is considered a very disruptive technology.

As mentioned above, e-commerce is the process of buying and selling tangible products and services online. It involves more than one party along with exchanging data or currency to process a transaction. It is part of the larger industry known as electronic business (e-business) which encompasses all of the processes required to run a business online.

E-commerce has helped businesses (particularly those with a small reach like small businesses) to access and build a broader market presence by providing cheaper and more efficient distribution channels for their products or services. Target (TGT) complemented its physical presence with an online store that allows customers to buy everything from clothing and coffee makers to toothpaste and action figures right from the comfort of their own homes.